Creating the Right Organization's Culture: Keep it right every time
30 Mar 2017
- 03:30 AM to 04:30 AM EST
60 Minutes

Right organization's culture is one of the most important business drivers that has to be intentionally set and periodically adjusted to push long-term, sustainable success. 

Creating the Right Organization's Culture: Keep it right every time

With over 25 years of management, business consulting and international experience in the areas of business transformation, talent management and leadership development, Marcia provides strategic focus, alignment and guidance to business leaders and their teams to ensure they get on the right track, stay on the right track and not get side-tracked in their drive for higher performance and profitability. 

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Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures.

Unfortunately, culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, component of a business. That’s not the case. As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Culture is one of the most important business drivers that has to be intentionally set and periodically adjusted to push long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable a company's success, or be the key to its undoing.

What about your company’s culture? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven from top-down directives or cross-department collaboration? What stories do your people and your customers tell about you? This webinar will show how you can get a good read on the health of your culture.

Areas Covered in the Session

  • Learn why Peter Drucker says: “Culture eats strategy for lunch.”
  • Discover why culture is like an iceberg: What’s above and below the water line.
  • Identify and analyze the six key elements of culture in every business or organization.
  • Review twelve daily ways effective leaders can communicate and reinforce company culture.
  • Plan specific actions you will take to lead or influence changes in the culture of your organization.
  • Use a three-step process to pinpoint what drives the culture of your team, department or company.
  • Understand what successful leaders know and do that helps them avoid cultural traps and mis-fires

Learning Objectives

This webinar will help you understand the power of culture, how it enhances or undermines your strategic initiatives, and what you can do to make culture change work for you.

Why should you attend

Corporate culture is a hot topic among businesses who want to attract the best talent, translate their values to their products and services, and show customers what they're all about. There are significant benefits that come from a well thought out and implemented culture. They are:

  • Focus and Spirit: Aligns the entire company towards achieving its vision, mission, and goals.
  • Engagement: Builds higher employee motivation, productivity, and innovative problem solving.
  • Connections: Develops relationships among the company’s various departments and divisions.
  • Cohesion: Builds consistency and encourages coordination and control with the company.

Also, culture often becomes the focus of attention during periods of organizational change. Mergers and acquisitions, new systems implementations and elaborate initiatives typically fail because organizations become caught in the so-called "jaws of culture” - when the existing culture becomes inappropriate, and hinders rather than supports progress.

Therefore, corporate culture has a huge impact on an organization’s long term survival. Culture is the environment in which your strategy and your brand thrives or dies a slow death. This webinar will help you get the culture right!

Who Will Benefit

People from all industries including CEO’s, COO’s, VP of Human Resources, Chief Learning Officer, Directors, Project Managers, Operation Managers, Supervisors, Team Leaders, Human Resources and other Functional Professionals

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